Privacy Policy
Last Updated: 2026
This Privacy Policy ("Policy") governs how lifefm.in ("Website," "we," "us," or "our") collects, uses, discloses, and protects information obtained from visitors and users. By accessing and using this Website, you consent to the practices described herein. Please read this Policy carefully.
Information We Collect
We collect various types of information to provide, improve, and personalize your experience on our Website:
- Personal Information: When you voluntarily provide it (e.g., name, email address, phone number) through forms, registrations, or inquiries.
- IP Address: Your Internet Protocol (IP) address is automatically collected when you visit our Website.
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to monitor user activity and preferences.
- Usage Data: Information about how you interact with our Website, including pages visited, time spent, links clicked, referral sources, and browsing patterns.
- Device Information: Details about your device, browser type, operating system, and device identifiers.
How We Use Information
We use collected information for the following purposes:
- Analytics: To analyze website traffic, user behavior, and performance metrics.
- Affiliate Tracking: To track affiliate links, conversions, and commissions for our partner casinos and gambling platforms.
- Site Improvement: To enhance functionality, user experience, and content quality.
- Marketing and Communications: To send promotional materials, newsletters, and updates (with your consent where required).
- Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
- Fraud Prevention: To detect, prevent, and address fraudulent activity or security issues.
Cookie Policy
Our Website uses cookies to enhance user experience and track affiliate performance. Types of cookies used include:
- Essential Cookies: Required for basic website functionality and navigation.
- Analytics Cookies: Used to understand how visitors interact with our Website (e.g., Google Analytics).
- Affiliate Cookies: Used to track referrals, clicks, and conversions to our partner casinos and gambling platforms.
- Marketing Cookies: Used for targeted advertising and retargeting purposes.
Opt-Out Options: You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality. You can also opt out of analytics tracking through Google Analytics opt-out tools.
Third-Party Links
Our Website contains links to external casino platforms, gambling websites, and affiliate partners. We do not control, endorse, or assume responsibility for the privacy practices, content, or policies of these third-party websites. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging in gambling activities. Your use of third-party sites is at your own risk and subject to their respective terms and conditions.
Your Rights
Under Indian privacy law and data protection principles, users have the following rights:
- Right to Access: You have the right to request access to personal information we hold about you.
- Right to Correction: You may request correction of inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal information, subject to legal obligations.
- Right to Withdraw Consent: Where information is processed based on consent, you may withdraw such consent at any time.
- Right to Lodge a Complaint: You may file a complaint with relevant data protection authorities if you believe your privacy rights have been violated.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on the type of information and purpose of collection. Information used for analytics and affiliate tracking is typically retained for 12-24 months. You may request deletion of your data at any time, subject to legal requirements for record-keeping.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: privacy@lifefm.in
Website: lifefm.in
We will respond to your inquiries within 30 days of receipt.
Disclaimer: This Website is an affiliate platform and does not provide gambling services directly. We are not responsible for responsible gambling practices. If you struggle with gambling addiction, please seek help from appropriate authorities.